KOLs & Distribution
In addition to our own channels, we extend distribution services through hands-on KOL management. We work with a vetted network of high-integrity voices, managing briefing, coordination, and quality control end to end.
End-to-End Campaign Process
Every campaign runs with the same rigour we bring to research: vetted voices, editorial oversight, and end-to-end management from brief to performance report.
Strategic Outreach & KOL Recruitment
We craft a comprehensive campaign brief and share directions tailored to each KOL's audience and style. We negotiate packages, deliverable formats, and timelines to secure a well structured and timed campaign.
Comprehensive Campaign Brief
Project overview and value proposition, product USPs and features, tokenomics and utility, campaign-specific marketing angles, brand positioning with tone guidance, team and ecosystem context.
Topic Frameworks & Angle Development
Defined narrative angle, key messages the content must reinforce, target outcomes (awareness, education, conversion), suggested CTAs and tagging strategy.
Collaborative Content Development
We work directly with each KOL to match topics to their audience and interests. Focus on topics that resonate with their followers, guidance on combining angles for stronger impact.
Quality Control & Editorial Review
Every piece goes through Castle QC before publication: message alignment, factual accuracy, technical correctness, quality standards review, and quick feedback turnaround.
Coordinated Amplification
QT/RT scheduling aligned to client announcements, KOL engagements matched to key messages, cross-amplification across the KOL roster for compounding reach.
Performance Tracking & Reporting
We maintain a live ledger tracking every campaign deliverable: status, format, topic, links, and engagement metrics. Clients receive weekly updates and monthly performance digests with strategic recommendations.
The Castle Scoring Model
Across every campaign we run, we collect ground-truth performance data on every KOL we work with. Over time, this has become Castle's proprietary scoring model: a composite 0-to-100 ranking built on five weighted dimensions.
The model determines KOL selection and budget allocation on every campaign. It gets sharper with each engagement, so every subsequent campaign is more efficient and better targeted than the last.
Castle-curated campaigns are scoped at a projected sub-$60 blended CPM, compared to $102 on unscored rosters. The scoring model is what makes this possible.
Why This Model Works
Narrative alone doesn't move capital. Credible voices, placed in front of the right audiences at the right moment, do. The managed retainer model gives clients a distribution layer they can activate on any timeline, without rebuilding outreach from scratch for every campaign.
Every campaign generates real performance data: actual CPM, engagement vs. reach, delivery rates, and narrative performance. The model ensures selection improves with scale, not just spend.
What Sets Us Apart
We have an excellent relationship with many KOLs across the space, allowing us to get the best out of them in situations which many other KOL managers or internal team contributors would fall short.
Extend Your Reach
We'll match you with the right KOLs and manage everything end-to-end.
Scope My Campaign